For me, one of the first rules of business is to respect competition. Competition keep good businesses on their toes.
I believe business competitors are generally nice people, they have great ideas, ambition, great people and customer bases of (repeat) clients who enjoy products or services. So to take a ‘pop’ at competition really should be justified.
This morning I spotted the following on the back of a jeep style car…
Quite frankly, the above advertisment some might find funny, I think it is full of arrogance….. it says to me “buy from us, our competition are ****.”
What the advert lacks, is justification for why the company believes their service to be superior to that of the competition. Price? Service? Reliability? Support? Awards? Track Record? Year Established?
Apart from the fascinating mental images that pop up in my mind of the group of people who sat around a table throwing ideas(?) at each other, which resulted in the above advert, the whole process raises a few questions:
- Why do people buying jeep style vehicles allow the company that sold the vehicle to place an advert on the back of the purchase?
- Why would anyone buy a jeep from a company who would want to put the image of Rhino defecation to advertise further sales?
Really makes me to run out an buy a Suzuki. Quite frankly, what a crap advertising campaign, literally.
October 10th, 2007 at 10:07 am
Well one way of looking at it is if it did not have that you would not have noticed it. a Bit like fcuk
October 14th, 2007 at 6:13 pm
… and you’ve helped them to sell more Suzuki jeeps.
I think the campaign works, even though it’s not to everyone’s tastes.
October 15th, 2007 at 1:22 pm
It’s worth bearing in mind that this is an advert for the Seward, A Suzuki dealership in Hampshire I think, and not the parent company Suzuki GB PLC. I guess if this dealership wants to run a slightly left field ad campaign that’s up to them. Don’t let it put you or your readers off Suzuki cars which are actually pretty good cars.