RNLI calls on young people and Ultralab to explore image and brand perception

On 19 January 2001 the very creative SEEVEAZ Summer School researchers came together at Burnham-on-Crouch Lifeboat Station to assist with Ultralab’s joint project with the RNLI (Royal National Lifeboat Institution) to come up with ideas how the lifeboat service could be made ‘cool’ in the eyes of young people.


Ultralab used the research findings to embark on the ‘lifeboats.tv’ project in conjunction with the education department of the RNLI.


The Summer School researchers came up with a variety of ideas which led to the launch of Lifeboats.TV, the biggest video based website on the Internet, and home of the ‘Virtual Lifeboat Station’. 467 movies were created and made available in various formats.


Lifeboats.TV ran for three years and is now offline, research complete.


Stephen Heppell (Ultralab)
Matthew Eaves (Ultralab)
James Vaughan (RNLI)
Anne Millman (RNLI)

The below films will take some time to load, please be patient:

 Watch the RNLI project movie, with early Matthew Eaves and Colin Elsey footage.: Play Now | Play in Popup
 Watch 180 people the movie – made by Matthew Eaves this film includes nearly everyone who was a part of the Lifeboats.TV project.: Play Now | Play in Popup
 Filmed and made in Burnham this film was created to initiate the project vision.: Play Now | Play in Popup
 Also by George, a dramatic cut using RNLI archive footage: Cut 21 Movie. It was made from a lot of archive training video footage, the objective to demonstrate to the RNLI that existing footage could be recycled.: Play Now | Play in Popup

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