In December 2010 I said “I’m going to leave Facebook”. I did. It is now January 2012, I’ve been gone a year.
I kept my Facebook account open (allowing me to use the message system to message people private, and receive private messages). I made two simple rules:
- My former Facebook wall would be locked down to only be visible to family and people I know really well.
- I would not post any new content to Facebook (although I can reply to messages from friends and family still able to see and post on my former wall).
Don’t get me wrong, Facebook is an excellent tool for connecting people together as an address book (and private message facility), but in all honesty, it had five big problems for me:
- Security and ownership of content. Mixed messages over the years from Facebook and about Facebook have made it virtually impossible to trust Facebook on security of data. Recently there has been password hack stories, snooping stories, and the fact that Facebook actively allows pages like this to exist within its system.
- Mixed messages. Facebook was still trying to work out what it was. Changing settings, refreshing, ultimately making the user HCI experience different and therefore frusting to the end user. Don’t get me wrong, change is good, but when trying to bed in loyalty and encourage engagement, change must happen, but can’t happen too often, or be as radical.
- Pointless content in the news feed (do I really want to see pictures of people I went to school with 20 years ago at a BBQ, be invited to play Mafia Wars by someone’s Nan, or read about items for sale someone I know in Australia’s friend is offering 12000 miles away at a bargain price?).
- The people I really value don’t use Facebook. I was one of the ‘last to leave’ from my circle of friends and family (and I assume points 1, 2 and 3 contributed to friends and family leaving too).
- It causes bad feeling and hurt. I’ve seen countless arguments, misunderstandings, and rows on Facebook. But, I’ve also seen some amazing support for people in difficult situations and circumstances.
- I’ve become mysterious again. People who don’t need to know, don’t know where I am, what I’m doing, where I’ve been, where I’m going, what I had for breakfast and how late my train is.
- People ask me what I’m doing, rather than ask me about things they saw about me on Facebook.
- I contact people that matter to me more by other methods, rather than assume they’ll see the pictures or read the status I’ve left on Facebook.
- I phone, text message and email more.
- I get more phone calls, text messages and emails.

Hello,
I woke up this morning in Colchester, where I was stranded in the deep Essex snowfall after visiting a school yesterday. Luckily local friends put me up for the night and my challenge this morning was to battle 25 miles in the snow to get to the Cleveratom (2006-2011) Christmas Feast, I made it, and it was great!
Being stranded last night got me thinking about December 2006 and the start of Cleveratom (2006-2011). Three years ago today I sent an email to everyone I knew about the end of an era, and the start of a new company I was helping to form.
That company is called Cleveratom (2006-2011).
Most people know the story of why Cleveratom (2006-2011) was formed, but needless to say it was a scary moment in life, the founders of Cleveratom (2006-2011) were suddenly at the helm of a new business with no projects, no clients, no income and no security. We knew that the work we had previously done together for a decade under our previous flag (an Ultra cool place!) was too important to stop, and we formed the company to carry on that work.
I got thinking about that cheeky moment where on January the 2nd 2007 we walked into the Essex Technology & Innovation Centre in Ongar and said "We don't have any money, or any projects, but we do have some great ideas, and we know that we need to sit together in order to make them happen." A guy called David gave us the break we needed, and the following week (after a week working from Starbucks!) we had a business advisor, a brand new business incubation office (free for a month!) which was surrounded by other creative businesses. We set to work on finding cool learning, technology and creativity projects which would make learning more inclusive, engaging and enabling for young people.
Within five months we'd moved out of the incubation offices in Ongar and moved into our current home 'Clever Towers' in Chelmsford. We've been here ever since and we've grown our team and are really proud of everything we've done together. Our work has ranged from designing learning environments including schools, consulting on ICT in education matters, special education needs, delivering professional development and change management and recently we've been building social networking software to help professionals share best practice and engage together online. We've been developing personalised learning tools, parental engagement tools, audience participation tools, peer assessment and evaluation tools, right through to learning platform software that young people relate to and want to use (because they designed and help build it!). We've involved learners in everything we've done, and had great fun building Cleveratom (2006-2011)....
On the last day in my old job in December 2006 I sent an email announcing the end of one era, and the start of another with the launch of Cleveratom (2006-2011), I got some lovely replies including one from a Headteacher I'd previously worked with on a very cool project in New Zealand who said...
"Change is good for us but we don't usually like the thought. Remember the old sayin.....When the winds of change blow, some build walls while others build windmills." I can just see those windmills springing up everywhere."
...and they did...
To all our project partners, clients, and former colleagues... as ever, thank you for working with us, believing in us, even taking a risk on us, and, as ever, we all wish you a happy and healthy festive season, and a happy and healty 2010.
Ohhhh, one last thing...
We WONT be at our usual place for BETT 2010, our big blue stand is in storage ready to make its 2010 appearance at a brand new conference we're running in conjunction with Professor Stephen Heppell called 'Building Better Learning, Learning Better Building' in April 2010. Sharon, our newest team member is organising it with the brilliant Lys from Heppell.net. Email if you would be interested in booking a place, and please forward this paragraph on to those that might be interested.
Merry Mincepies,
Matt and all the team at Cleveratom (2006-2011), follow me/us on Twitter I'm @mjeaves and we're @cleveratom




