RNLI calls on young people and Ultralab to explore image and brand perception

On 19 January 2001 the very creative SEEVEAZ Summer School researchers came together at Burnham-on-Crouch Lifeboat Station to assist with Ultralab’s joint project with the RNLI (Royal National Lifeboat Institution) to come up with ideas how the lifeboat service could be made ‘cool’ in the eyes of young people. Ultralab used the research findings to